I have been in digital marketing for nine years, crafting strategies for both B2C and B2B audiences. Always with a focus on content.

I’m a passionate content marketer now, but my experience in digital marketing lets me see the bigger picture of exactly what content can do.

Content starts the conversation with your customers, answers their search queries, introduces your brand, and builds associations of quality, trustworthiness, and value… and so much more. I create content with several uses in mind, it doesn’t just go live on your site, while I monitor it and hope for the best. No.

I build content that is SEO-optimised to drive organic traffic, is conversion optimised, ready to slot into nurture sequences, has a user journey mapped out, is perfect for espresso shot social posts that convert, and supports sales enablement. I believe in an empathy-led approach that puts you in your target persona’s shoes, thinks about their daily challenges, and positions your brand and services through carefully-crafted digital marketing strategies and content that serves a purpose, adds value, and genuinely helps.

If you’re interested in freelance content marketing strategy, production or copywriting activities, shoot me an email and we’ll talk about your needs and come up with a plan!

Contact: gracewrites892@gmail.com